Episode description:
Selling is one of the most intentional and frequent uses to which we humans put our ability to talk. Whether we’re endeavouring to sell products, services or ideas, we consciously want this form of talking to produce a result, and organisations invest more in this area than in any other form of communications training. In this episode we interview sales consultant, lecturer and trainer Andrew Wilcock to explore how patterns of effective Sales Talk have evolved and developed.
Episode notes:
The Science of SalesBy The Sales Education Foundation
YouTube video
The Association of Professional Sales
https://the-aps.com/
Andrew Wilcock Contact:
andrew@lean4sales.com